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Standard vs. First Class Postage

Learn the key differences between Standard and First Class Postage options, and how Markful helps you choose the right mailing method, including EDDM support.

When planning a marketing mailing, choosing the right postage option can affect both cost and delivery speed. Markful offers both First Class Postage and Standard (Marketing) Mail, giving you the flexibility to prioritize budget or timing.

First Class Postage

First Class is the USPS premium option. It’s best for time-sensitive or personalized mailings. Delivery typically takes 1–5 business days, depending on location. This service also includes address forwarding and automatic returns at no additional cost if an item is undeliverable. First Class is recommended when you want your message to reach recipients quickly or when accuracy and deliverability are essential.

Standard (Marketing) Mail

Standard Mail, also called USPS Marketing Mail, is the more economical choice. Delivery time is longer—typically ranging from a 3-14 days, although some regions may take longer, so plan accordingly. Standard Mail does not include forwarding or return services unless specifically requested and paid for. It’s ideal for large-volume campaigns where cost savings matter more than speed, such as seasonal promotions or community outreach.

Every Door Direct Mail (EDDM)

If your goal is to reach every household or business within a specific area, Markful also supports Every Door Direct Mail (EDDM). With EDDM, there’s no need for a mailing list—you select a geographic area, and USPS delivers your piece to every address along that route. Delivery time for EDDM usually ranges from 3–14 business days, depending on USPS routing and location. USPS requires a minimum of 200 pieces per mailing, making it best suited for broader neighborhood or community campaigns. This service is available through our special orders process and can be coordinated by contacting our support team at info@markful.com or 800-789-6247.

 

How to Place a Mailing Order with Markful

Placing a mailing order is simple:

  1. Select your product and choose “Buy with Mailing Services.”
  2. Decide whether to upload your own list, purchase a new list through our site, or email your list after placing your order.
  3. Choose your postage option—First Class for speed, or Standard for savings.
  4. If you want to explore EDDM, reach out to our Customer Support Team to coordinate details.

 

 

Markful makes it easy to match your budget, timeline, and marketing goals with the right mailing option. Whether you’re sending a few hundred personalized postcards or a large bulk order of calendars, we’ll ensure your materials get where they need to go.

Note: Delivery time estimates listed above apply only to USPS mailing transit times. They do not include the time required for Markful to produce your marketing products, prepare them for shipment, and facilitate the mailing process. Please allow production time in your campaign planning.