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Purchased Lists vs. EDDM: Which Should I Choose?

Both purchased mailing lists and Every Door Direct Mail (EDDM) are options for reaching your audience—but one is much faster and easier through Markful.

When planning a mailing, you can choose between purchasing a targeted list or using USPS Every Door Direct Mail (EDDM). While both methods can be effective, the process for each is very different—and we recommend purchased lists as the faster, more automated option.

 

Purchased Lists (Recommended)

Purchased lists are available directly online during the ordering process, making them the easiest and quickest way to get started. You can define your audience using:

  • Demographics (age, income, household type, etc.)
  • Geographic location (ZIP code, radius around an address, or specific neighborhoods)
  • Business type or industry (for B2B mailings)

Purchased lists are ideal when:

  • You want precision targeting for your message.
  • You’d like to expand to new prospects beyond your current contacts.
  • You want to use our automated, in-cart workflow for the fastest turnaround.

Because this option is built into our online ordering system, your list is instantly connected to your mailing—no extra steps required. For most campaigns, this is the best choice.

 

EDDM (Every Door Direct Mail)

EDDM delivers your piece to every mailbox along a chosen USPS route—no list required. It’s broad and location-based, which can be useful for certain campaigns.

However, please note:

  • EDDM is not available online. It must be managed offline through our special orders process by emailing our team at info@markful.com or calling 800-789-6247.
  • Delivery typically takes 3–14 business days.
  • USPS requires a minimum of 200 pieces per mailing.
  • Because it requires extra coordination, this option may add time and complexity to your project.

 

Choosing Between the Two

  • Purchased Lists (preferred): Faster, automated, and available directly in our online ordering process. Best for targeted, efficient campaigns.
  • EDDM: Offline, manual, and slower. Best only when you want to blanket a neighborhood or ZIP code without targeting.

 

We’re Here to Help! If you’re not sure what targeting options are right for you, our support team can walk you through the process and help you select the best fit. Contact us at info@markful.com or 800-789-6247, and we’ll guide to your best option.